Not many artists can brag about having the most Shazamed song in the world and sitting on over $6.2 m (N2.6 bn) in streaming royalties. But Chukwuka Ekweani popularly known as Ckay is one of them, with his global hit ‘Love Nwantiti’ making him the best-selling African artist globally.
Burna Boy might have clinched the award for the ‘Best World Music” category with his ‘Twice As Tall’ album and Wizkid picking up the prize for his collaboration with American Singer Beyonce and her daughter Blue Ivy for the track “Brown Skin Girl” in the ‘Best Music Video” category at the 2022 Grammys, but it is CKay, the young lad from Anambra State who is smiling to the bank.
According to BusinessDay, the song’s 6 official versions of the original audio, remixes, and videos have generated over 1.5 billion streams from streaming platforms such as Spotify, Apple music Boomplay, Audiomack, and YouTube. Spotify seems to have the biggest numbers as the versions of the song have over 824.9 million streams on the platform. Various streaming royalty calculator sites with updated ‘average pay per stream’ numbers bring the earnings of the song on Spotify to $3.3 million which converts to N1.3 billion.
Apple music recorded a total of 100.08 million streams which converts to $500,400 which gives N208.2 million when converted to naira. According to a recent report, Apple Music subscribers made up 15 percent of all streaming service listeners in the global market in the second quarter of 2021, placing it in a distant second place behind Spotify the dominant platform with double the amount boasting 31 percent of the worldwide market.
Locally, Boomplay reportedly pays artists from N20 to N50 per stream, and with a cumulated 24.3 million streams, Ckay is to earn on average over N607.5 million or $1.5 million dollars. Audiomack numbers for the song have reached 33.2 million streams and with an average pay of N1.65, it will earn the singer N54.8 million or $131,654.
Video versions of the song streamed on YouTube have amassed 559.3 million streams and according to streaming Royalty calculators, the song has made him over N407.2 million ($978,775). The success of the hit song which was certified gold in the UK last week among other global certifications has seen a ripple effect on his other works such as Emiliana which has over 26 million streams on Spotify alone.
The success of ‘Love Nwantiti’ cannot be over-emphasised, with fashion model Winnie Harlow, playing the song during one of Diddy’s Instagram Live sessions and put together a whole dance routine for it. The song was also played at the Met Gala in September 2021, just when Kendall Jenner was walking up to the red carpet towards her mom and fellow media personality, Kris Jenner.
According to Hip-HopDX, various versions of “Love Nwantiti” have contributed to its success on TikTok, which has helped turn it into one of the the biggest global songs on the Spotify and YouTube charts.