Africa: Nigerian Financial Institution, Sterling Bank Launches Internet Website, As Management Unlocks Loan For Tourism Activities

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To build capacity among Nigerian tour operators, Nigerian financial institution, Sterling Bank has decided to partner with operators in the tourism subsector to promote destinations in the country.

The bank which is working assiduously in promoting Nigeria’s tourism businesses across the globe, will allows customers to access various loan facilities the organisation is offering.

In an exclusive interview with thewillnigeria.com, the Head, Tourism Business, Sterling Bank Plc, Abiola Adelana said the launching of electronic commerce would enhance the possibility of bringing related tourism businesses to limelight.

Adelana disclosed this at the 2021 Akwaaba Travel Market held at Eko Hotels and Suites in Lagos.

READ: Africa: Sterling Bank Partners Aviation Cargo Conference to grow Export and Trade in Nigeria

“We tend to launch the electronic commerce platform in December, and as a tour company you can on board the platform and showcase all the packages you have, and as a tour company you can take loan or click on any loan package you desire and pay in instalment or even pay outrightly. ”

“Our major program is the value on that space and what we have done so far was to collaborate with anybody in that space from private stakeholders to the government and see what their needs are and provide financial solution to bridge that gap for travellers loan, loan supportive and expose our million of customers even beyond Sterling customers.

When asked if she felt Sterling Bank Plc was the first to offer that kind of package?
Adelana pointed out, “In the past, people were doing individual things, but we want to work with everyone and that is why collaboration is the very key.”

“We provide financial solution with a very reasonable interest rate and the management of Sterling Bank are very passionate about the sector, therein ensure that people see the opportunity in doing business.

The unique thing about the service is that we are creating financial solution to the sector, we actually focused on the grassroots. We have partnered with all level of government across Nigeria’s states to empower people in the grassroots by giving them little as 100,000 to 500,000 to expand their businesses especially, the arts/crafts and those in related tourism businesses with the view of helping them showcase what they do, and in which that would also make the platform famous.

We will also help them brand what they have put in the electronic commerce platform created by Sterling Bank Plc. However, it is for us to showcase them in the international market and so, it’s not just giving then loan but we promote their businesses across globe and by doing so we are adding values to what they do.

Tourism, over the years was nothing to Nigeria. We focused on oil and real estate, and everybody is beginning to see there are opportunities in growing tourism activities. Though, there are challenges but we are looking beyond the challenges and trying to proffer solution to better the industry.

And government on their side need to do something and we in private sector will do our own thing but we will implore the government to create an enabling environment for growing tourism businesses within the nation.

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