Africa: Sisa Ntshona, CEO of South Africa Tourism to Speak at Akwaaba African Travel Market MICE Recovery Virtual Conference


The organisers of Akwaaba African Travel Market, the leading Pan-African Travel Expo have confirmed that Sisa Ntshona, CEO of South Africa Tourism (SAT), will be speaking at the 4th edition of the African Travel and Tourism Conference, scheduled to take place as a virtual event on September 21, 2020.

Sisa Ntshona is the Chief Executive Officer of South African Tourism (SAT), a position he has held since October 2016. He is at the helm of steering the mandate and all operations of the National Destination Marketing Organisation’s head office and country offices. With over 20 years’ experience, he has held several strategic leadership positions across different jurisdictions in Africa & Middle East in blue chip corporations and multinationals.

Having initially joined Barclays Africa as an Investment Banker, he later moved to become the Head of its SME Banking Division, a role he held until joining SA Tourism. Mr. Ntshona also has worked in the aviation industry for South African Airways, Financial Services Money Transfer, Western Union and Manufacturing, Parmalat Food Industries.

An accountant by training, he holds a string of commerce qualifications including a Master of Business Administration (MBA) from the University of Pretoria and an International Executive Programme (IEP) from INSEAD Business School in France.

He has also served on a number of boards including as non-Executive Board Member for the Enterprise Development Council of South Africa.

The African Travel and Tourism Conference is scheduled for Monday, September 21, 2020 via Zoom at 1400hrs Nigerian time; 1600hrs East African time.

Akwaaba ange

The theme for this year’s conference is: Is MICE a Viable Pathway for Tourism Recovery in Africa?

Other panelists for the event include: Lilly Ajarova, CEO of Uganda Tourism Board; Jacinta Nzioka (Nat. Coordinator/CEO, Kenya Convention Bureau); and Akwasi Agyeman (CEO, Ghana Tourism Authority), while the lead speaker is Rick Taylor from South Africa.

Special Guest of Honour is tourism guru and presidential candidate in the Seychelles elections, Alain St. Ange, while the session will be hosted by Ambassador Ikechi Uko, season travel and tourism expert and organiser of the event.

Akwaaba African Travel Market, the leading Pan-African Tourism Expo is the first travel and tourism fair in West Africa.

Scheduled to host its 16th edition this year, Akwaaba has attracted leading experts and stakeholders in the travel, tourism, aviation and hospitality industries from different parts of Africa and the world. In addition, several important dignitaries such as presidents, ministers, ambassadors and high commissioners from different parts of the world have graced the annual event.

The 2020 Akwaaba will be hosted as a virtual event.


Register in advance for this meeting:

After registering, you will receive a confirmation email containing information about joining the meeting.

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