The Zambia Tourism Agency (ZTA) projects a strong year for the country’s travel industry, expecting to welcome over 2.2 million international tourists and marking a significant boost in tourism growth.
According to travelandtourworld.com, Global projections for international arrivals indicate an increase of 8–9% this year, according to ZTA’s leadership.
Last year, Zambia hosted 2 million international visitors, a milestone attributed to the agency’s strategic partnership with an international public relations firm, among other initiatives.
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This marketing outreach successfully introduced Zambia to an audience of 1.5 billion people worldwide, significantly boosting its visibility as a travel destination.
The Zambia Airports Corporation has been encouraged to focus on attracting more airlines to the region. Expanding air connectivity is seen as a vital step to further elevate the tourism sector and potentially double its contribution to the national GDP.