Amsterdam, Netherlands – The Calabar International Convention Centre [Calabar ICC] continued to register unprecedented milestones in the international meetings industry when the ICCA board, sitting at the Headquarters in Amsterdam, Netherlands, formally approved the application of Calabar ICC to join ICCA.ICCA – is the International Congress and Convention Association, one of the most prestigious organisations in the world of the international meetings industry. It is the only global association that comprises a membership representing the main specialists in organising, transporting, and accommodating international meetings and events, and comprises almost 1,000 member companies and organisations in over 90 countries worldwide.
(Mr. Ben Asoro, Calabar ICC Director Marketing & Sales, Ms. Nina Freysen Pretorius, ICCA Worldwide President, Mr. Martin Sirk, ICCA CEO, Ms. Chris Prieto, ICCA Director for Africa posing with Calabar ICC marketing collaterals)
In line with Calabar ICC’s strategic commitment to making a mark in the world of business tourism, It’s membership into ICCA will:
- Help strengthen the destination’s competitiveness in the international meetings field
- Better understand market and client-need trends
- Build effective networks
- Build in-depth knowledge of target clients and their events and:
- Exchange business leads and win more bids.
On receiving the communication from the ICCA President, Ben Asoro, Director of Marketing and Sales commented that “I am glad and grateful that we have achieved this. Joining ICCA puts Calabar ICC on a global platform with valuable resources, in the bidding cycle, to help us effectively compete, bid for, and win more international conferences to be hosted in Calabar, Nigeria.”
http://www.theevent.co.za/calabar-icc-joins-icca-as-first-member-from-the-west-and-central-african-region/
