New Ghanaian Bitter- Agya Appiah, Enters Market

By ANNA OKON

Agya Appiah Bitters Limited, a leading manufacturer of alcoholic bitters in Ghana, has entered Nigerian Alcoholic Bitters market, with a promise that it would change the game in the sector. It was introduced to a cross section of the media at a launch event held in Lagos. Speaking during the media briefing, Mr. Andrews Akolaa, acting Chief Executive Officer, Agya Appiah Bitters Ltd, said the introduction of this new product is to reinvigorate and fill the gap in the Nigerian Bitters market by providing it with a natural blend of alcoholic bitters. He explained that the bitters manufacturer has always been driven by a need to do things differently and better. “We make bold to say that we are truly a bitters brand that is all natural in composition; no artificial colour and no artifical flavour, evidenced by a smooth running taste down the throat.” Speaking on what makes the new product different from others; Akolaa noted that the product’s medicinal values are widely acclaimed for improving the general wellbeing of both the young and old. Agya Appiah prepares bitters from acclaimed herbs.

These herbs have been used as a result of years of research into the useful properties of various medicinal plants.” He noted that the founder, a foremost practitioner and former President of the Ghana Federation of Traditional Medicinal Practitioners Association, developed these choice herbs from the magnificent forests of Ghana into a high quality alcoholic beverage. “As a former president of the Ghana Federation of Traditional medicinal Practitioners Association and foremost practitioner, our founder has ensured that the product meets the best standards and is committed to quality excellence. And given this background the company has always toed his vision to remain natural in any product we put into the market and this makes us different.”

“Agya Appiah is endorsed by the Centre for Scientific Research into plant medi- cine; the agency responsible for analyzing plant based medicinal products in Ghana and an affiliate of W.H.O. The blend of 13 different medicinal plants come with many health benefits,” he stressed. He stated that the product comes in a glass bottle size of 750ml and 200ml PET for connoisseurs on-the go – the perfect size that fits in any pocket. To achieve success in the Nigerian market handlers of the brand are said to be partnering with five distribution companies in Lagos, hopping that with their vast network of warehouses within major cities, they are positioned to provide excellent and superior sales.

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