Specialist business events communications agency, Davies Tanner, has retained the IBTM World account for a further two years following a highly competitive review process.
According to a press release by the agency, the new term will see Davies Tanner continuing to elevate IBTM World’s position as the original and leading live event experience for the global business events sector. Activity will focus on increasing brand awareness amongst new audiences and geographical territories, as well as driving an upweighted programme of brand and industry Advocacy, with Davies Tanner leading the implementation and delivery of the enhanced communications strategy.
Commenting on the appointment, Claudia Hall, Exhibition Director, IBTM World, said: “Davies Tanner’s response to our brief demonstrated a deep understanding of our business and the industry in which we operate. I have no doubt that they are the right partner to work alongside us to support us in achieving our ambitious objectives, both in terms of growing the event and supporting a positive future for our industry.
“Their experience, insights and connections, especially around important topics such as advocacy and future building, will allow us to continue to be seen as a platform for doing business, sharing knowledge and showcasing innovation, and we very much look forward to building on this over the years ahead.”
Commenting on the announcement, Robert Wright, Managing Director, said: “Having worked with IBTM since 2016 we are especially pleased to have retained the account for a further two-year term. The win is testament to our team’s ability and commitment to deliver intelligent cut through campaigns that resonate with client audiences and add value to their brand. We’re excited to continue working with the amazingly talented IBTM World team and look forward to building on that successful relationship.”
In addition to its impressive portfolio of clients in the business events sector, Davies Tanner also has a strong advocacy network, through The Business of Events, its advocacy and industry engagement brand, which will also be used as part of the 2024 campaign.
Davies Tanner also recently launched sister agency, The Audience, which provides a dedicated offer for clients operating in the travel and tourism sector. The agency’s approach puts audiences at the forefront of strategic planning and activations to deliver campaigns that grow awareness and create loyal brand advocates. Core services include PR, social media, digital content design and creation, media relations, brand partnerships and influencer relations.
