Europe’s national tourism authorities have met to advance shared solutions to the biggest challenges facing tourism as well as the opportunities offered by the sector’s post-pandemic return.
According to a release by the global body, the 70th meeting of the UN Tourism Commission for Europe brought together 40 high-level representatives in the Albanian capital.
With the participation of nearly all UN Tourism’s Members in the region, the meeting served as a platform for dialogue and collaboration, providing a ground for exchanging knowledge, sharing best practices, and addressing the challenges and opportunities facing the tourism sector.
Albania leads Europe’s tourism rebound
Prior to the meeting, UN Tourism Secretary-General Zurab Pololikashvili met with the Prime Minister of Albania Edi Rama to discuss shared priorities and future collaboration. The Secretary General has commended Albania’s leadership in tourism recovery after the pandemic – the country has been one of the best performing destinations in 2023, showing 53% increase over the international tourism arrivals registered in 2019.
