Centro Citibanamex Mexico City is ready to play host to the The 11th edition of IBTM Americas 2021 come August 18 and 19.
The face-to-face event is expected to reconnect and revive business in the meetings industry in Mexico and Latin America.
The two-day event is a special edition as it will have seven special congresses, 350 exhibitors with a stand or pavilion where they will be able to offer their products and services and will also have Peru as the event’s guest country and sponsor with an expected 2000 visitors.
Exhibitors will attend primarily from North America, Mexico, Latin America, as well as destinations in Europe and Asia.
Under the concept ‘Humanizing events’, IBTM Americas will provide a platform for meetings and events professionals to connect and meet with friends, partners, and colleagues.
“As always, we will have the strong intention of doing business, with more than 7,000 pre-scheduled appointments booked and we expect to achieve business opportunities of nearly $1,000 million.
In addition, we will contribute to Mexico City with more than 4,000 room nights and we will, as an industry, achieve the revival of our companies and demonstrate that the meetings and events industry is more alive than ever and committed to its economic reactivation,” said David Hidalgo, Event Director.
Many international destinations, including several first-time exhibitors, have been confirmed. Spain will join with its main convention bureaus. Argentina, Korea, and Japan have signed up, as well as cities from the United States including New York. Panama, Colombia and Cuba will return this year.
Peru will be the guest country and will present its tourism offer to the meetings industry.
The education program will include seven special congresses: The Romance Congress, Pharma Congress, Sustainable Events Interactive Forum, Event Design Hybrid Conference, DMOs Day, third MPI International Hispanic Forum and the first DMCs Latin American Congress.
In addition, there will be around 40 conferences delivered by experts in different fields including pharma, marketing, weddings, finance, social media, tourism, events and experiences.
IBTM Americas’ opening conference, presented by Allenamenti Speakers Bureau, will be led by María Scherer, renowned writer, journalist, analyst, and lecturer. Director of Proceso magazine, collaborator, and host of El Financiero TV Maria will present a talk titled: Today’s political Mexico: understanding the present to imagine the future.
Steven Paganelli, director of Destinations, Hotels and OTAs, Americas region at TripAdvisor, will on the 18th speak on about the “Construction of loyalty with clients: riding in the roller coaster of consumers emotions” followed professional Keynote Speaker Luis Fernando Tena, renowned former coach of the Mexican Soccer Team, gold medal winner at the 2012 Olympic Games who will present his conference titled “Transcend”.
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While on the 19th, the first conference will be presented by Gabe Zichermann, entrepreneur, author, mentor of startups and expert in gamification: “Engaging with the audience of the future: Gamification, digital addition and A-Ha!” and followed by Andrés Aguilar, lecturer, consultant, and promoter of the culture of peace and contentment who will talk about “Contentment strategy”, a lecture that will become an experience of transformation and productivity analysis for organisations.
Comprehensive health and safety measures will be undertaken at IBTM Americas, including temperature measurement, hand sanitizer points, face masks while in the venue, and appropriate physical distancing. IBTM Americas is the international trade show for the meetings and events industry where the decision makers connect and do business across North America, Latin America, Europe and beyond.
