In 2010, what began in a modest living room in Lagos has grown into one of Nigeria’s most innovative travel companies. Diamonds and Pearls Travels Limited, founded by husband-and-wife duo David and Wonuola Olatunde-Lamidi, is today a household name in African travel, offering clients more than just tickets and hotel bookings—it offers carefully curated experiences.
The company’s early years were defined by a bold focus: helping Nigerians navigate the difficult process of visa applications for Europe and America. With persistence and creativity, Diamonds and Pearls built a reputation for reliability, which soon opened doors to new opportunities. Before long, the firm was organizing access to international business seminars and conferences, expanding its reach beyond leisure travel into professional and corporate tourism.
Fifteen years later, Diamonds and Pearls has evolved into a full-service travel agency offering flight bookings, hotel reservations, destination events, tours, airport transfers, cruises, and corporate retreats. What sets the company apart, however, is its insistence on quality—insisting that all providers in its ecosystem maintain a minimum of four-star service for clients.
One of its groundbreaking products, Travel Ajo, launched in 2016, has changed the way Nigerians plan holidays. The initiative allows customers to save gradually for trips, paying weekly or monthly until they reach their target. For many, this innovation turned the dream of international travel into reality. “Travel Ajo made it possible for people who never thought they could afford a holiday abroad to experience the world,” says the team at Diamonds and Pearls.
Operating in a challenging market where Africa’s outbound tourism numbers remain low, Diamonds and Pearls sees an untapped opportunity. The company is determined to demystify travel, making it accessible, flexible, and stress-free for Africans. Its guiding values—Excellence, Integrity, Intentionality, and Innovation—have become the bedrock of its culture, ensuring it doesn’t just sell trips but delivers memorable journeys.
Today, with a growing presence across Africa and an expanding global footprint, Diamonds and Pearls Travels is not just meeting the needs of travelers but shaping the future of tourism on the continent. From the living room beginnings to becoming a recognized industry player, the company embodies what it means to turn vision into reality—one journey at a time.
