The tourism industry plays a pivotal role in boosting the global economy, and the ranking of the most visited countries offers key insights into popular travel trends. Leading the list, France welcomed an impressive 89.4 million international tourists, cementing its position as the world’s most popular destination.
According to economymiddleeast.com, the World Travel & Tourism Council (WTTC) predicts that 2024 will be a record-breaking year for travel and tourism, with an all-time high of $11.1 trillion in economic output from the industry. The travel and tourism industry will contribute $770 billion more than it did in 2024, according to the global tourism body’s 2024 Economic Impact Research (EIR). This will solidify the industry’s position as a global economic powerhouse, producing one in 10 dollars globally.
With the global industry surging above its pre-pandemic prosperity, WTTC predicts that 142 of the 185 nations it analyzed would surpass historical national records.
Most visited countries 2024
Let’s take a look at the most visited countries in 2024:
1, France (Number of arrivals: 89.4 million)
France is home to 45 UNESCO World Heritage sites. It’s capital Paris in an iconic city. The country has attractive landscapes like the Loire Valley, and artistic treasures including Toulouse and Bordeaux. Beaches, ski resorts and peaceful rural regions are among its varied landscapes’ attractions for eco-friendly travellers. Charming communities like Montsoreau and Collonges-la-Rouge are honoured by Les Plus Beaux communities of France. The Ministry of Culture has named over 200 gardens ‘Remarkable Gardens,’ which are preserved and promoted due to their aesthetic value and historical relevance. In 2024, it will be the most visited nation worldwide.
2, Spain (Number of arrivals: 83.7 million)
For the third year in a row, Spain was the second most visited country in the world in 2019. However, the COVID-19 pandemic in 2020 caused a sharp drop in tourism, with just 18.9 million visitors. Spain’s tourist sector has proven resilient. The country consistently ranks at the top of the World Economic Forum’s biannual Travel and Tourist Competitiveness Index. It outperformed 140 other nations in 2019, 2017, and 2015. It is among one of the coolest and stylish countries in the world.
3 United States of America (79.3 million)
Third position goes to the United States, a nation with a very diverse environment and recognizable cities. It has welcomed 79.3 million foreign tourists. Being one of the world’s most visited countries, it provides an infinite number of tourist attractions. That ranges from the busy streets of New York to the beautiful shores of California. And the theme parks of Florida. Other popular destinations including Los Angeles, Chicago and Miami provide unique experiences, from vibrant cultural scenes to Hollywood glamour. Places like the Grand Canyon, Yellowstone National Park, and the stunning beaches of Florida and California provide an abundance of opportunities for discovery and adventure.
4 China (Number of arrivals: 65.7 million)
China’s vast and varied terrain, deep history, and quick urbanization make it an intriguing place to visit. The country has some attractions for tourists that include Great Wall, the Forbidden City, and the Bund. Attractions for nature enthusiasts include Guilin, Zhangjiajie, and the Yangtze River. For those interested in culture, Xi’an’s Terracotta Army and Lijiang’s old city offer a wealth of historical details.
5 Italy (Number of arrivals: 64.5 million)
Italy’s continuing appeal stems from its amazing blend of art, culture, history, and food. Vatican City is a hub for the arts and spirituality, and historic sites like the Colosseum and the Roman Forum offer a glimpse into the past. Venice enthrals with its charming atmosphere and canals, while the Amalfi Coast dazzles with its breathtaking coastline beauty. Florence is well known for its Renaissance buildings and artwork. Italian food, which includes gelato, fine wines, spaghetti, and pizza, is also appealing to foodies.
6 Turkey (Number of arrivals: 51.2 million)
Turkey, with 51.2 million arrivals, comes in sixth. It is an intriguing fusion of Western and Eastern culture, bringing together Antalya’s blue shoreline with Istanbul’s rich history. Turkey, one of the world’s most visited countries, attracts travellers with a mix of ancient and man-made wonders, including the biblical city of Ephesus, the fairy village of Cappadocia, and the desert splendour of Mount Nemrut. Man-made wonders include the Hagia Sophia Mosque and Topkapı Palace.
7 Mexico (Number of arrivals: 45 million)
Going to the Americas, Mexico is seventh with 45 million arrivals. It draws travellers with its thriving culture, mouthwatering cuisine, sunny beaches, and well-known Mayan and Aztec ruins. One of the biggest cities, Oaxaca is a popular tourist destination. It is because of its well-preserved colonial architecture, vibrant marketplaces, and cultural festivals. Other well-liked beach locations for travellers are Isla Holbox, Bacalar, and Puerto Escondido.
8 Thailand (Number of arrivals: 39.8 million)
Thailand is one of the most visited countries in the world with 39.8 million visitors, offering visitors a taste of Asia with its royal palaces, historic ruins, elaborate temples, and rich folklore — not to mention its well-known beaches. It is referred to as the ‘Land of Smiles’, provides both extreme experiences and contemporary comforts.
9 Germany (Number of arrivals: 39.6 million)
With 39.6 million tourists, Germany is one of the leading countries in the world for tourism. Its beautiful scenery, historical landmarks, and of course, Oktoberfest are major draws. With its utterly charming castles and stunning scenery, Bavaria has the title of being the most visited place in Germany. Travellers love to explore the Black Forest, Nymphenburg Palace, Pergamon Museum, and Cologne Cathedral at night.
10 United Kingdom (Number of arrivals: 39.4 million)
The United Kingdom, with 39.4 million arrivals, comes in last on the list. It consistently makes the top 10. It is mainly because of its amazing views and rich history. And the regal majesty of London combined with the cultural diversity of Scotland, Wales and Northern Ireland. The British Museum, which houses the greatest collection of Egyptian artefacts outside of Cairo, Big Ben, Westminster Abbey, and the Changing of the Guard at Buckingham Palace are just a few of the numerous attractions that draw tourists to London, the capital of England.
Africa
Africa has experienced a steady rise in international tourist arrivals over the years. In 2023, the continent welcomed 73.4 million international tourists, marking a 4.5 percent increase from 2022. The top 10 African destinations in 2023 were:
1 Egypt (13.1 million international tourist arrivals)
2 South Africa (10.2 million)
3 Morocco (9.5 million)
4 Tunisia (6.3 million)
5 Kenya (5.6 million)
6 Tanzania (5.4 million)
7 Nigeria (4.8 million)
8 Algeria (4.5 million)
9 Ethiopia (4.3 million)
10 Ghana (4.2 million)
These countries have become popular tourist destinations due to their rich history, diverse cultures, and stunning landscapes.
Americas
The Americas have seen a significant surge in international tourist arrivals recently. In 2023, the region received 184.2 million international tourists, a 10.2 percent increase from 2022. The top 10 destinations in the Americas in 2023 were:
1 United States (79.6 million international tourist arrivals)
2 Brazil (66.1 million)
3 Mexico (44.8 million)
4 Canada (22.1 million)
5 Argentina (18.3 million)
6 Chile (17.4 million)
7 Colombia (16.3 million)
8 Peru (15.6 million)
9 Costa Rica (14.8 million)
10 Dominican Republic (14.5 million)
These countries attract international visitors with their diverse attractions, ranging from natural wonders to vibrant cities and cultural heritage sites.
Asia and the Pacific
The Asia-Pacific region has consistently seen an increase in international tourist arrivals. In 2023, the region welcomed 384.5 million international tourists, reflecting a 5.5 percent increase from 2022. The top 10 destinations in Asia-Pacific in 2023 were:
1 China (72.3 million international tourist arrivals)
2 Thailand (39.8 million)
3 Japan (32.3 million)
4 South Korea (17.5 million)
5 Vietnam (18.0 million)
6 Indonesia (15.5 million)
7 Malaysia (26.1 million)
8 Singapore (15.1 million)
9 India (17.9 million)
10 Australia (14.2 million)
These destinations are renowned for their unique cultural experiences, historical landmarks, and natural beauty, making them some of the most popular tourist destinations in the world.
Europe
Europe has witnessed a significant increase in international tourist arrivals in recent years. In 2023, the region received 654.5 million international tourists, a substantial 12.1 percent increase from 2022. The top 10 destinations in Europe in 2023 were:
1 France (89.4 million international tourist arrivals)
2 Spain (83.7 million)
3 Italy (64.5 million)
4 Germany (38.8 million)
5 United Kingdom (37.9 million)
6 Turkey (43.8 million)
7 Poland (22.1 million)
8 Netherlands (20.1 million)
9 Greece (31.3 million)
10 Austria (31.9 million)
