The Hotel Manager of Azalia Hotel, Benin Republic, Mariam Posset has been named among the winners of Africa’s Travel 100 Women Award.
With two decades of expertise in the hospitality sector—equally divided between global powerhouse Accor Group and Africa’s leading Azalaï Group, Mariam Posset has established herself as a respected figure whose career is marked by strategic leadership, high-level negotiations, and an unwavering passion for people and culture and excellence.
A Career Across Two Global Brands
Mariam began her professional journey with the Accor Group, one of the world’s most renowned hospitality companies. Over the course of ten years, she honed her skills in guest relations, service delivery, and operational excellence, laying a solid foundation for her leadership journey.
She later joined Azalaï Group, where she spent another decade driving growth, spearheading negotiations, and expanding market opportunities. Her ability to build strategic partnerships and secure key contracts significantly enhanced Azalaï’s regional presence.
Leadership Rooted in Relationships
For Mariam, hospitality extends far beyond business transactions. She is driven by the belief that trust and meaningful relationships are at the core of successful partnerships. The people-centered philosophy has earned her the reputation of being not only an effective leader but also a trusted mentor and collaborator.
“Hospitality is about people. Every experience begins with a relationship,” she often emphasizes.
Championing Culture Through Hospitality
Mariam views hospitality as a cultural bridge. Under her leadership, hotels have been positioned not only as spaces of comfort but also as platforms for cultural immersion. She has been an advocate for integrating local art, heritage, and storytelling into guest experiences, ensuring that hospitality in Africa reflects its authenticity and cultural richness.
Looking Ahead
Building on her legacy of excellence, Mariam remains focused on shaping the future of African hospitality. Her upcoming projects continue to emphasize negotiation, market expansion, and cultural integration, with a clear vision: to create hospitality experiences that merge comfort, trust, and the vibrant spirit of Africa.
Mariam Posset: At a Glance
20 years of hospitality experience
10 years at Accor Group – expertise in guest relations and service excellence
10 years at Azalaï Group – leadership in negotiations and market development
Passionate about people, relationships, culture, and storytelling through art and much more ahead.
