South Africa was well represented at this year’s edition of the Grammy Awards, with South African DJ and music producer Nkosinathi Maphumulo, popularly known as DJ Black Coffee winning his first ever Grammy Award in the category Best Dance/Electronic Album for his album ‘Subconsciously’.
Other South African acts on display in Las Vegas was the host of the night’s event South African–born comedian, Trevor Noah and founder of local apparel brand Skinny Sbu Socks, with the latter’s products being included in the Grammy’s goodie bag.
According to FTN News, flautist, composer and producer Wouter Kellerman, already a Grammy winner, was nominated in two categories at this year’s Grammy Awards: Best New Age Album and Best Classical Solo Vocal Album.
“Arts and culture is one of our biggest exports; our people are warm and friendly and have always been at the forefront of showcasing all that our country has to offer.
As South Africa, we have seen how such exceptionalism and accomplishments help us to reinforce the destination’s offering to the world. Victories such as this one, and inclusion of our talent and products on such revered world stages shows travellers the diversity of experiences that await them when they visit our country,” says South African Tourism Acting CEO, Themba Khumalo.
Khumalo further reiterated: “Black Coffee’s win at the Grammys continues to fly the South African flag high and paint the world with the bright and vibrant colours of our flag further entrenching the South African flavours and enticing the world to come visit our country.
As South Africa’s tourism sector recovery plan kicks into high gear, these types of successes, elevate the image of our country and draws interest from travellers and investors from all over the world.”
South African Tourism recently launched its Global Brand campaign, which invites the world to come experience this country filled with rich, authentic, unfiltered experiences and to Live Again! From breath-taking beauty, to sun-soaked coasts; from wildlife to active adventure; to vibrant urban energy to the incredible warmth and cultural diversity of our people – South Africa is a traveller’s dream.
