For 40 years, people from various parts of the world have travelled to the UK for the World Travel Market (WTM) London. This year has been a challenge for nearly everyone, and to ensure WTM is accessible to everyone within the travel industry, the organisers, Reed Exhibitions have decided to go virtual.
This comes on the heels of announcement earlier in the month by the organisers of Akwaaba African Travel Market, the leading Pan-African Tourism Expo, that its 16th edition slated for September 2020 is going virtual. Last week, Akwaaba confirmed speakers for both its African MICE Recovery Conference and the African Youth Tourism Conference, scheduled for September 21 and 22 respectively will be via Zoom.
Earlier in the year, the Arabian Travel Market (ATM) was hosted as a virtual conference; while the Zimbabwe Tourism Authority (ZTA) has also made plans to host the Sanganai/Hlanganani World Tourism Expo as a virtual event.
Meanwhile, WTM Virtual promises to offer exactly the same networking opportunities, conferences and workshops as the live event.
However, instead of navigating the ExCel, the regular WTM venue in London, everyone will be able to access everything via an online platform.
In fact, everyone will have access to all conference content on demand for the three days – so no running between theatres to make sure you don’t miss out on the best sessions!
Although, there won’t be a physical gathering in London, the organisers have decided the event will be observing the Time Zone of the UK. Reed Exhibitions hopes everyone will be able to join and be a part of its first virtual event.