ABTA Releases Definitive Business Travel Study

JOHANNESBURG – Africa’s foremost business travel association and the ABTA Logo HI RESthought leader in corporate travel across the continent, the African Business Travel Association will be releasing the findings of its definitive Neema African Business Travel and Buyer Benchmarking Research Paper at its annual conference being held from November 2-4 in Pretoria.

The event will bring together business travel professionals from across Africa and will discuss, among others, travel technology, safety and security in Africa and airline and hotel industry updates.

The results of a definitive study on business travel in Africa conducted by ABTA and its research partner, Severnside Consulting, will also be released in conjunction with a panel discussion including representatives from various business travel sectors to discuss the key challenges when sending travellers into Africa and benchmarked solutions for achieving success.

At this inaugural ABTA Africa Business Travel Conference, delegates will become more educated about business travel in Africa, addressing such topics as traveller safety and duty of care with a case study on Ebola and the impact of the business travel industry in supporting Africa’s economic growth.

Further highlights will include a Buyers Game-Night Cocktail function and Picnic in the Park.

ABTA is setting the bar high for this inaugural business travel conference.

“ABTA doesn’t want to have a good inaugural Conference. We want to have an exceptional one! We are so excited about this event and our aim is to knock delegates socks off. We have no doubt that we will accomplish this, considering the excellent education content on offer, the variety of speakers from across Africa who will be sharing their expertise, fantastic hotel facilities and catering from The Sheraton Pretoria Hotel, fun and interactive social functions, and a few nice surprises in store for delegates,” says founder Monique Swart.

The event has attracted delegates from across eight African countries with such brands as Amadeus, Diners Club, Turkish Airlines, Starwood Hotels, American Express Corporate Cards, Sabre, Travel with Flair and T-Systems sponsoring and exhibiting, to name a few, and 160 to 180 delegates in attendance.

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