Home » Africa: Dr. Ubani urges Nigerian governors and FCT Minister to harness nightlife tourism economy for job creation and national development

Africa: Dr. Ubani urges Nigerian governors and FCT Minister to harness nightlife tourism economy for job creation and national development

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Dr. Monday Onyekachi Ubani, a Senior Advocate of Nigeria and public policy advocate, has called on state governors and the FCT Minister to develop a structured night-time economy as a strategic move to create jobs, reduce crime, enhance urban development, and improve Nigeria’s global image.

In a policy paper dated August 6, 2025, titled “Revitalizing Nigeria’s Nightlife Economy: A Strategic Pathway to Economic Growth, Job Creation, Crime Reduction, and Urban Renewal,” Ubani made a compelling case for transforming Nigeria’s underutilized night hours into an economic engine that could benefit millions.

The paper was addressed to all 36 state governors, the FCT Minister, and federal and state commissioners in charge of economic planning, tourism, security, youth development, and urban renewal.

Ubani described the night-time economy as economic and social activities that take place between 6:00 p.m. and 6:00 a.m., including entertainment, hospitality, transportation, logistics, security services, night markets, and creative expressions.

READ: Africa: Detty December 2024: Paving the Way for Nigeria’s Nightlife Tourism Revolution

These sectors, he said, create interconnected value chains and generate vast employment opportunities, particularly for youth and women.

He argued that a functioning night economy could absorb thousands of unemployed or underemployed Nigerians across sectors such as event promotion, hospitality, security, tech, and logistics.

Ubani cited the UK Night-Time Industries Association (NTIA), which reported 1.9 million jobs sustained by the night economy in 2023, noting that Nigeria—with its population of over 220 million and a youth demographic exceeding 60 percent—could surpass this number with the right policy frameworks.

He noted that night economy offers a “triple dividend” of mass job creation, crime reduction, and national rebranding and further explained that by creating economic opportunities, especially for idle youth, the model would reduce their vulnerability to crime, drug abuse, cultism, and unrest.

According to him, “a functional nightlife replaces gangs with sound systems, violence with creativity, and hopelessness with enterprise.”

READ: Africa: Lagos Nightlife: The Thriving After-Dark Economy Powering the City’s Pulse

He also highlighted evidence showing that areas with regulated night activities and street lighting experience reduced rates of petty crime and violence.
Creating structured, supervised night zones, he said, would foster better relationships between youth and law enforcement.

Ubani emphasized that building a vibrant night economy would also help rebrand Nigeria as a progressive, creative, and investment-ready African nation.
He said Nigerian cities can emerge as global destinations for music, culture, and tourism, just like Cape Town, Nairobi, and Accra.

With global recognition in music, Nollywood, and fashion, he argued that Nigeria already has the raw materials to lead Africa’s nightlife transformation.

To realize this vision, Ubani proposed a phased strategy. In the short term, he recommended that state governments and the FCT Administration set up Night Economy Task Forces, conduct feasibility studies with youth inclusion in mind, and pilot safe zones with job incubation programs.

In the medium term, he advised the creation of Night Economy Districts, investments in infrastructure, institutionalized police-community partnerships, and promotion of youth-led cooperatives in entertainment and hospitality.

For the long term, he called for the expansion of 24-hour economic models to urban and semi-urban areas, establishment of a Night Economy Dashboard to track jobs and revenue, and evidence-based policy planning for sustainable development.

Ubani concluded that revitalizing nightlife in Nigeria is not a luxury but a necessity, especially in a country where over 50 million young people are seeking economic inclusion.

He warned that continued neglect of this opportunity would deepen unemployment, insecurity, and underdevelopment.

“This is a call to action. Let us awaken Nigeria’s nights—not into chaos, but into commerce, culture and civic pride. Let us keep our youth engaged—not in violence or addiction, but in productive enterprise,” he said.

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