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Africa: Ghana Tourism outlines post-COVID-19 recovery strategy

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Ghana Tourism Authority seems to have looked beyond the now with the COVID 19 pandemic into a prospective future with a release of a recovery plan.

The Chief Executive Officer of GTA, Akwasi Agyemang had In a webinar series organized by Global Media Alliance, spoke on the topic ‘Impact of COVID-19 on the Events and Hospitality Industries’, during which he stated that owing to the reliance of social gatherings and movement of people, the Tourism and Hospitality industry has been worst hit by the pandemic.

According to Agyemang, the fabrics of tourism development in Ghana has been badly affected with the social distancing rules which is contrary to the operations of the sector but must be complied with.

He expressed optimism that the country will recover in vibrancy after the pandemic with the current measures currently in place by the tourism authority.

Agyemang in his presentation, stated that the authority has engaged stakeholders and identified four key focus areas that will stir back the fortunes of tourism.

Firstly, he assured that a lot of efforts will go into the marketing and promotions of domestic tourism and campaigns.
“To stimulate domestic tourism, the domestic campaign, See Ghana, Eat Ghana, Wear Ghana and Feel Ghana will be relaunched. Regional tourism will be given impetus with the ongoing West Africa Integrated Travel (WAIT project)”, he said.

He also added that quick-win events such as December in GH will have a massive promotion with key events such as Afronation and Afrochella as the anchors.
According to him, these events in 2019 brought in over 100,000 people and as is timely and appropriate to once again promote the events.

The GTA helmsman further stated that the Authority will also focus on digital tourism with the launch of industry training and a virtual tourism product for all major sites and attractions while noting visa policy will be reviewed to boost access to tourism in Ghana even while that while all these measures are put in place.

Recall that Ghana has in recent years growing it’s revenue with special focus on tourism especially with events such as Accraweizo and others which had made the West African country a haven for tourists.

By Francis Ogwo

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