Ghana has launched a US$400,000 five-year Road Travel Safety and Tourism Project aimed at improving road safety, reducing traffic crashes and strengthening confidence in the country as a safe destination for both domestic and international tourists.
The initiative was officially unveiled on August 4, 2026, at the Kwame Nkrumah Memorial Park in Accra. According to ATTA Travel, the project is a collaborative effort involving the Ghana Tourism Authority Ex-Staff Association (GHATEX), the Ghana Tourism Authority (GTA), the National Road Safety Authority (NRSA) and the Ministry of Tourism, Culture and Creative Arts. It seeks to promote safer road travel, encourage responsible road use and reinforce Ghana’s reputation as a secure tourism destination.
Road transport remains the primary means of travel in Ghana, linking millions of residents and visitors to tourist attractions, businesses, cultural events and communities across the country. However, rising road traffic crashes have increasingly influenced travel decisions by both local and international visitors, prompting stakeholders to prioritise road safety as a key component of tourism development. Under the five-year programme, organisers will implement sustained public education and behavioural change campaigns through animated videos, drama sketches and multilingual educational materials in English and selected Ghanaian languages. The campaign is designed to encourage safer driving practices, improve road user behaviour and raise awareness among motorists, passengers and pedestrians.
The launch coincided with the 52nd anniversary of Ghana’s transition from left-hand to right-hand driving in 1974, an exercise widely regarded as one of the country’s most successful public awareness campaigns. Organisers believe the historic transition offers valuable lessons for building a stronger national culture of road safety. GHATEX said improved road safety is essential to sustaining Ghana’s tourism growth, noting that safer highways will enhance visitor confidence, encourage domestic travel and support the broader tourism economy. The association called on government agencies, transport operators, tourism stakeholders, development partners and the private sector to support the initiative to create a safer travel environment for all road users.
The project is expected to contribute not only to reducing road accidents but also to strengthening Ghana’s competitiveness as a tourism destination by ensuring that safety remains a central pillar of the country’s visitor experience.
