Imperial Blue Whisky once again joined forces with the iconic Calabar Carnival in 2024, amplifying the vibrant spirit of “Africa’s Biggest Street Party.”
As the official partner, the premium whisky brand helped elevate the festivities, adding flair to one of Nigeria’s most anticipated cultural events.
According to bellanaija.com, now in its third year as a partner, Imperial Blue is delivering vibrancy, unforgettable moments, and an air of sophistication to this year’s festivities, alongside the bold elegance of Imperial Black Whisky.
The Imperial Black VIP Booth, located in the heart of the Carnival Village, has been a hub of excitement and exclusivity throughout the event. Attendees enjoyed the premium lounge experience, which Included whisky-tasting opportunities and engaging activities. The recently concluded DJ Music Blast showcased electrifying performances by top DJs, leaving an unforgettable mark on the celebration.
With the Carnival continuing until December 31, anticipation is building for the Fireworks and New Year 2025 Declaration. These events will feature vibrant live music, and cultural displays, capturing the true spirit of Calabar.
“We are thrilled by the energy and joy that the Calabar Carnival brings to life,” said Pernod Ricard’s Head of Portfolio, Bodam Taiwo. “As a partner for the third consecutive year, we are proud to share in this celebration of music, fashion, and unforgettable experiences, connecting deeply with our consumers.”
Join Imperial Blue and Imperial Black in the Carnival Village as we continue to celebrate the creativity, joy, and togetherness that define the Calabar Carnival. Follow us on social media for updates and highlights.
