Africa: Spotify Data debunks the belief that Nigerians do not support Ghanaian artists as Gyake and M.anifest garners more Nigerian listeners than in Ghana

New streaming insights from Spotify are challenging long-held perceptions about music consumption across West Africa, with data indicating that Nigerians are the largest listeners of Ghanaian musicians Gyakie and M.anifest on the platform.

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The figures contrast with a popular belief in Ghana that Nigerian audiences do not actively support Ghanaian artists to the same extent they back homegrown stars. Instead, the data highlights Nigeria’s role as a key market for Ghanaian music, underscoring the growing cross-border appeal of Afrobeats and related genres, as well as the deep musical exchange between the two countries.