Lagos one of Africa’s main cities has dropped out of the MasterCard Top 10 cities in Africa and the Middle East (AME). In 2014 Lagos overtook Cairo as the second most Visited city in Africa and ranked in the Top 10 in AME region.
Cairo got back on the Chart in the 2015 ranking while Lagos was third but Cape Town has pushed Lagos away from the list.
Like any global company, international travel has two basic stories. There’s the top-line revenue data that generally shows growth at the macro level—the “profit and loss” story. Then there’s the deeper story of the elements that drive growth or will drive growth in the future. This year, Mastercard’s Global Destination Cities Index (GDCI) is notable for the latter story.
Now in its seventh year of aggregating and analyzing international travel data, it ranks 132 cities by overall tourist spend, total overnight visitors, pace of growth, and volume within regions.
The 2016 GDCI shows that current changes in travel and cross-border spend go beyond simple rankings. The global dynamics of the past year are clearly reflected in the changes seen in individual city destinations, their relationships to their regions, and their relationship to consumer spending dynamics.
For the “top line” story, this year’s GDCI is consistent with the slow growth predicted by several global sources. IATA, the aviation industry’s main trade body, recently reported a slowing trend of growth in passenger traffic.