As 2020 ushers in a new decade and a new set of daunting challenges for the world – climate change, the coronavirus – it’s all the more imperative that the world’s youngest continent rises to the crises and sees opportunities where there seem to be none.
These are the men and women forging ahead with credible, creative and profound strategies to shape our tomorrow. Celebrating six years of the FORBES AFRICA 30 Under 30 list, they are the continent’s revolutionary thinkers revitalizing ideas and industries with fresh business models and innovative leadership.
Over 3,000 nominations flooded into our inboxes and landed on our desks from the start of 2020 for this Under 30 list. And the mammoth task? Whittling it down to 30 names.
While last year, we had 120 in total, with 30 finalists each in the categories of business, technology, sports and arts, this year, we chose to stay with 30: the best of the best spanning all industries. Our youngest list-maker this year is just 16!
In a continent pregnant with opportunities, and at a time a virus pandemic grips the world, young people are the only hope. They are able to step in to offer new and innovative solutions for the problems confronting Africa.
And big business salutes their potential.
“Leaving an ordinary career path to start something new and original is difficult and lonely, and success is not linear. Making the list must also be an incredible encouragement to the brave young people who’ve struck out on their own,” says Fran Luckin, Chief Creative Officer at Grey Africa, a global advertising giant.
The odds stacked against them are great, such as access to funding and institutional and historical inequalities that mean there’s probably very little family wealth or savings for the average young entrepreneur to draw on, adds Luckin.
“If you look at the development from youth-owned businesses and those featured on the 30 Under 30 list, you will realize that Africa has amazing potential,” says Ashok Gupta, Chairman & Founder of Kalyan Group, a diversified business with portfolios in hospitality and agriculture based in Togo.
In the following pages, this is what we will see: the potential of Africa’s future and the people who will lead us.
The list is in no particular order.
In drawing up the 2020 list, we sifted through piles of nominations that came in from across Africa, even the remotest corners. Through robust reporting and vigorous vetting, harnessing the experience of our editorial teams across Africa; with extensive research, studies of databases and media coverage; and also delving into the knowledge of our team of external judges, we evaluated the nominees to arrive at a long-list of 100 names, before short-listing to the 30 changing the face of business and society today. We have only considered for selection those who were under the age of 30 as of March 31, 2020. We have also discovered many more to ‘watch out for’ and who will be featured on this list in the years to come. For the 2020 list, FORBES AFRICA partnered once again with SNG Grant Thornton to vet the business and financial statements of the candidates.
This involved understanding the landscape, the profitability, growth and most of all, the scalability of each business. But it’s not all about the money. Some of the qualities FORBES AFRICA looks for in the leaders of tomorrow are that they are passionate, innovative, impactful, pioneering and are real hustlers of the African growth story. The list also examines their resilience, strength and ability to turn around their enterprise or careers. At the time of going to press, all facts on the following pages were verified to be correct.
By Karen Mwendera