In the wake of a memorable TOMS launch and fashion show on October 2, 2023, In2Africa Distribution and TOMS Nigeria express heartfelt gratitude to everyone who contributed to the monumental success of the event.
From local designers showcasing their artistry on the runway to esteemed guests, influencers, and fashion enthusiasts, the night celebrated the intersection of fashion and purpose.
Building on this momentum, TOMS Nigeria announces the “10×10 It Pays To Wear Good” Campaign in collaboration with the Mentally Aware Nigeria Initiative (MANI) for Mental Health Awareness Day on October 10, 2023.
“10×10: It Pays to Wear Good” transcends traditional fashion campaigns—it’s a movement for mental well-being. TOMS, alongside MANI and 10 global organizations, aims to highlight the significance of mental health awareness.
TOMS, grounded in a mission to improve lives, places mental health at the forefront. On World Mental Health Day, TOMS partners with 10 nonprofit organizations across 10 countries, generously donating $10,000 to each. In Nigeria, TOMS is proud to collaborate with the Mentally Aware Nigeria Initiative.
The campaign underscores the belief that “wearing good” extends beyond stylish footwear; it’s about making a tangible difference in the lives of those in need. As the celebration of fashion with a purpose continues, TOMS invites everyone to join the movement to “Wear Good.” Together, the aim is to raise awareness, diminish stigma, and provide support for mental health initiatives in Nigeria and beyond. The launch of this impactful campaign signifies TOMS’ commitment to making a positive impact and fostering meaningful change in the realm of mental health.
