Home » Tourism: “IBTM World 2023: Exhibitor Levels Surpass 2019 Expectations, Boosting Industry Confidence”

Tourism: “IBTM World 2023: Exhibitor Levels Surpass 2019 Expectations, Boosting Industry Confidence”

by Atqnews
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Barcelona

IBTM World, set to open its doors at Fira, Barcelona, on November 28th, is already breaking records as an impressive 85 percent of exhibiting space has been sold.

According to the press release by the body, with two months remaining until the flagship event, organizers report numbers well ahead of both last year and the pre-pandemic levels of 2019.

The remarkable growth extends beyond the sheer space sold; several destinations are increasing their presence, marking their return to the event after a hiatus due to the pandemic. Notably, The Americas region has experienced substantial year-on-year growth, with Mexico, Costa Rica, and Los Angeles making their comeback since 2019.

READ: Tourism: Centro Citibanamex, Mexico to host 11th edition IBTM Americas 2021

From Asia, Jakarta is set to make its debut, and Hong Kong and Macao are returning with a more significant presence—a testament to confidence in the Greater Bay Area.

The MENA region sees increased participation from Jordan, Morocco, and Abu Dhabi, with notable expansions in their stand space. Morocco, in particular, is investing in sponsorship and will showcase its trademark hospitality in the Hosted Buyer Lounge with a special activation.

READ: Tourism: IBTM collaborates with Sector Global, set to launch premier of online event platform in Dec 2020

In Europe, Antwerp, along with its new convention bureau, is expanding its presence, while France and Paris are taking larger stands to promote opportunities related to the 2024 Summer Olympic Games. Barcelona and London will also be prominently represented, with London launching a new campaign and a practical guide on “How to Do London,” aiming to demystify event organization post-Brexit.

The hotel sector is poised for a strong showing, with major international brands like Hilton, first-time exhibitor Choice Hotels International, H10 Hotels, and Melia Hotels International making their presence felt.

Vasyl Zhygalo, IBTM World’s Portfolio Director, expressed excitement about the surge in exhibitor numbers, emphasizing the event’s role in creating a platform for connection and community.

He said, “The vast and diverse exhibitor participation represents more opportunities to do business, as well as indicating the robustness of the global business events sector. We’re thrilled to see the return of several exhibitors as well as welcoming new ones, and we look forward to an exciting show where attendees come together to shape the future of business events.” The resounding success in exhibitor participation signals a strong and confident resurgence in the business events sector, setting the stage for a dynamic and impactful IBTM World 2023.

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