Rihanna did not come to play! The highly celebrated singer, actress and businesswoman is known for making waves with her signature art and style – and its positively affecting her bottom line. Her namesake Fenty Beauty make-up line made more than $500 million in sales its first year, reported the Financial Times.
Launched in 2017, Fenty Beauty offers over 46 shades for varying skin tones. It exploded onto the sceneand had Black women thanking Rihanna for hearing their cries.
Now the “Umbrella” singer has expanded her Fenty brand by making her official foray into fashion. The move makes her the first Black woman to boast a collection at the LVMH fashion house, which also owns Louis Vuitton and Dior.
Infamous for her beautiful and daring looks, Rihanna’s fashion line is much like her make-up – inclusive with looks in different sizes. Options range as high as a size 14 US and 46 French.
Jamarlin talks to Diishan Imira, founder and CEO of Mayvenn, a platform that empowers hair stylists to take back ownership of the beauty market.
“I’m a curvy girl … And if I can’t wear it, it’s not going to work,” Rihanna said. She also hasn’t deviated from using inclusive marketing to reach customers because its core to who she is.
“I am an immigrant, of mixed race, and I bring that perspective with me,” she told the Times, referring to her Black, white and Latin cultural backgrounds.
The luxury line’s first collection is called “Release 5-19.” It features an array of jackets, dresses, accessories, shoes, etc., Glamour reported. Prices for pieces begin around $100.
“I’m designing what I want to wear, for when I want to wear it,” Rihanna told the Times. The brand will be rolled out in “drops,” much like music singles.
Speaking of music, with all her history-making, it’s a wonder Rihanna will have time to release her first album since 2016 this year, which is highly anticipated.
There’s no doubt the talented island girl has a lot of stuff under her umbrella – and we are here for dancing in Riri’s rain!
Written by Isheka N. Harrison