Tourism: Africa’s Cannabis Market Is Worth Over $7bn annually by 2023, as Canada-Based Firm Makes Record Shipment To Macedonia From South Africa


The African cannabis market has been projected to increase in value to over $7 billion annually by 2023, according to a statement by Canada-based Instadose Pharma Corp, which recently completed a world record shipment of 2.125 tonnes of medicinal cannabis from South Africa to North Macedonia on 25 December 2021.

According to, a 2020 report by Prohibition Partners estimates that the bulk of the market will reside in five countries: Nigeria ($3.7bn), South Africa ($1.7bn), Morocco ($900m), Lesotho ($90m) and Zimbabwe ($80m), if the necessary legislation is introduced.

However, according to Sibusiso Xaba, co-founder and CEO of the Africa Cannabis Advisory Group, writing on, the most significant recent developments have been in South Africa, the market that he expects to be the largest by revenue.

READ: News: UN’s reclassification of cannabis as non-risky narcotic may officially flag off its recognition for medicinal and therapeutic use, as Nigeria opposes decision

According to Xaba, over 15 tonnes of legal cannabis were exported by the continent to the rest of the world in 2021, representing a tenfold increase on 2020, with South Africa, Lesotho and Uganda among the main exporters.

Despite industry concerns about regulation, he says that progress in South Africa is “undeniable”. The country produced a cannabis master plan and has taken steps to allow the commercial cultivation of hemp, a botanical class of cannabis that contains less THC, the psychoactive compound that causes a “high”.

Cannabis could revive South African economy, claims academic
Going a step further, University of Cape Town lecturer Nqobile Bundwini claims in a recent research paper that if cannabis were destigmatised and allowed to flourish, it could revive the ailing South African economy.

Despite being the world’s most commonly cultivated drug, getting investors on board to develop the industry remains a problem, she says.

“The cannabis industry is massive. But the stigma attached to it results in endless challenges. A lack of knowledge about the industry, legal red tape, a lack of funding and limited banking options, and widespread social disapproval are just a few of the pain points,” she told Iémah Davids of the University of Cape Town News.

“I feel that South Africa has a tendency to lag behind and not optimally use its rich resources. And if we don’t, we will get left behind – in a situation where we should in fact be the pioneers, and leading from the front.”

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