Greece is set to take center stage at World Travel Market London (November 6-8, 2023) as it showcases its ambitious sustainability plans, backed by the renewal of its sponsorship of the International Media Centre.
The country’s newly appointed Minister of Tourism, Olga Kefalogianni, will actively promote Greece’s commitment to sustainability during the event, including participation in the Ministers’ Summit.
A press conference hosted by the Greek National Tourism Organisation (GNTO) will unveil developments related to Greece’s sustainability initiatives, tourism priorities, trade advancements, diversity strategies, and accessibility projects.
The GNTO stand, featuring 72 exhibitors including regions, hoteliers, associations, start-ups, travel agents, DMCs, and airlines, will delve into sustainability via a ‘Sustainability Marathon’ with short videos showcasing their eco-credentials. Greece’s sustainability efforts will align with WTM’s ‘Power to Change’ campaign, highlighting positive tourism initiatives worldwide.
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A panel discussion on “Women in Business in Greece” will also take place during the event.
Looking ahead to 2024, Greece will host noteworthy events, including the ceremonial lighting of the Olympic flame and the Olympic torch relay in Olympia, preceding the Olympic Games in Paris. Thessaloniki will also host EuroPride, adding to Greece’s diverse tourism calendar.
Eleni Skarveli, Director of the GNTO UK & Ireland Office, emphasized Greece’s commitment to sustainability through initiatives like SustainableGreece.co.uk, focusing on renewable energy, electric vehicles, and reducing single-use plastics. Skarveli highlighted how the tourism industry is addressing climate change challenges and expanding accessibility for all, such as the development of Seatrac, which enables wheelchair users to swim in the sea at 280 Greek beaches.
Juliette Losardo, Exhibition Director at World Travel Market London, welcomed Greece’s sponsorship of the International Media Centre, noting the importance of sustainability initiatives in the country’s marketing strategy and the role Greece plays in amplifying ‘Power to Change’ messages at WTM London.
