Home » Tourism: Kenyan Cabinet Secretary, Alfred Mutua Unveils Vision for East Africa Tour Guides and Drivers Association

Tourism: Kenyan Cabinet Secretary, Alfred Mutua Unveils Vision for East Africa Tour Guides and Drivers Association

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Tourism and Wildlife

Alfred Mutua, the Cabinet Secretary for Tourism and Wildlife, held a pivotal meeting with members of the East Africa Tour Guides and Drivers Association, outlining his vision for the industry.

According to the-star.co.ke, the gathering, which took place at the iconic Kenyatta International Convention Centre (KICC) in Nairobi, served the dual purpose of familiarizing Mutua with the organization and introducing his strategic vision to its members.

Mutua commended the association, officially registered in 2015, for representing a substantial 70 percent of the workforce within the tourism industry. The discussions delved into critical topics, with tour guides expressing their desire for formal recognition by the government through inclusion in the Tourism Act.

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“I fully supported their request, understanding that such inclusion would provide them with legal standing and ensure their protection,” Mutua affirmed, emphasizing the importance of professionalism and order in the industry.

Mutua stressed the unanimous agreement that tour guides responsible for escorting tourists should be members of their recognized association, enhancing accountability and streamlining the industry.

The CS underscored the need for a comprehensive review of the Tourism Regulatory Authority (TRA) of 2014 to align it with the evolving needs and dynamics of the tourism sector. Encouraging a proactive approach, Mutua urged the association to compile and share proposals addressing concerns and offering feasible solutions.

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Members were challenged to suggest a tourist circuit that offers adventure and entertainment to enrich the overall tourist experience. Mutua emphasized the importance of ongoing training for freelancers to enhance eligibility and efficiency.
The CS encouraged collaboration to generate ideas that enhance the visitor’s experience, outlining actions the ministry should take to achieve this goal.

Recognizing the crucial role of guides in promoting tourism, Mutua urged them to be ambassadors, convincing tourists to recommend Kenya and return for future visits.

The meeting marked the beginning of a collaborative journey to enhance Kenya’s tourism industry, with a shared commitment to prioritize excellence and promote the country as an outstanding destination. In response, the tour guide association unveiled plans to revive a scheme honoring and rewarding the best tour guides for exemplary service.

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