South Africa’s rise as a hotspot for digital nomads has sparked serious concern among locals, with claims that it is driving up travel expenses to explore their country.
According to Sunday World, a digital nomad is a remote worker with the option to live a nomadic lifestyle. More often, that means moving from one location to another while staying digitally connected.
The nomads use technology and communication tools to work remotely, allowing them to travel throughout the country or the world. Khotso Machi, the owner of Kamma Kai Lodge in George, Western Cape, says South Africa needs to reclaim its status as a top global tourism destination post-Covid-19. Speaking to Sunday World this week, Machi said many businesses, including his, are still recovering from the impact of the pandemic. Machi noted that some businesses are welcoming digital nomads to boost tourism, as long as they promote South Africa’s diverse attractions.
However, he emphasised that their focus should not be solely on popular destinations, like Cape Town. “For tourism to thrive, digital nomads need to highlight destinations across the country, not just one area,” he said. At his lodge, Machi creates a welcoming atmosphere for both locals and international guests, offering authentic food, hospitable rooms, and a lively atmosphere. “Our kitchen staff allows visitors to come in and participate in the food preparation if they wish; this includes the braai, drinks, and music,” he said. He highlighted George’s untapped potential, which offers stunning hiking trails, ocean views, paragliding, and vibrant markets along the Garden Route.
Mashoto Mokgethi, the head of domestic tourism at South African Tourism, echoed the call for exploration through their campaign, It’s Your Country, Enjoy It. “The initiative encourages South Africans to take pride in their nation and travel to create jobs and boost gross domestic product. We are aware that some people complain about affordability,” Mokgethi said. “That is why we launched Travel Week, which offers locals up to 50% off on travel experiences, making domestic exploration more accessible. “By encouraging both locals and nomads to explore diverse regions, South Africa aims to balance economic recovery with equitable access to its tourism treasures, ensuring all can enjoy its rich landscapes and cultural offerings,” said Mokgethi.
