Ethiopia is strengthening its position as a competitive tourism destination in Africa through the development of new tourist attractions, improved urban spaces and upgraded visitor services, according to the Ethiopian News Agency (ENA).
Tourism is one of five development pillars under Ethiopia’s Homegrown Economic Reform Program, with the government seeking to use the sector to support economic diversification and generate sustainable growth. The country is also adopting the concept of “Medemer,” or synergy, to promote the use of its spiritual, cultural and natural assets while preserving their value.
In Addis Ababa, urban corridor and riverside development projects are reshaping the capital and creating more attractive spaces for residents and visitors. Projects extending from Bole International Airport have contributed to the city’s renewed appearance, while strengthening its appeal as a tourism and leisure destination. International visitors quoted by ENA welcomed the changes. Belgian visitor Derrick Dele praised Addis Ababa’s beauty, cleanliness and hospitality, saying these qualities encouraged him to extend his stay. He also visited Entoto Park and the National Museum, highlighting the city’s growing range of attractions.
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Italian visitor Alessandro Bozo, who first visited Ethiopia two decades ago, said he was impressed by the transformation of Addis Ababa, particularly the redevelopment of riverbanks into cleaner and more attractive public spaces that provide a greater sense of safety. German visitors Lukas Kupfernagel and Hermann Gröhe also praised developments in the tourism sector. Gröhe highlighted Ethiopia’s archaeological and cultural heritage, including the human fossils displayed at the National Museum, while noting that new destinations are creating opportunities to showcase the country’s heritage to international audiences.
The developments form part of Ethiopia’s broader effort to modernise the use of its natural and cultural assets, with tourism positioned as a vehicle for economic growth, job creation, community benefits and a stronger international image.
