Africa: Nigeria among the winners of TikTok’s inaugural #TOPCREATOR2022 Award

Tik Tok

A short-form video hosting service owned by the Chinese company ByteDance, TikTok has unveiled the the top eight content creators in Africa at the inaugural #TOPCREATOR2022 Award.

The award ceremony which recognises and awards content creators across Sub-Saharan Africa for the immense talent and creativity they brought to the platform in the past year was held in Nairobi, Kenya.

According to Legit, The winners were chosen from across Africa. The social media firm said the award would encourage African creators to tell more African stories. TikTok said: It states, “The TopCreator2022 Awards are TikTok’s way of recognizing storytellers, creativity and the positive impact all creators bring to the TikTok community.

READ: Africa: Nigerian hit-maker DJ YK dominating TikTok with over 50.5 million streams

“With these inaugural awards, TikTok aims to give creators in Sub-Saharan Africa the recognition they deserve and to encourage them to tell the African story while spreading joy at all times” The award is the first by TikTok to celebrate great creators on and off the platform. The award was launched in December 2022 at the release of its 2022 transmitters ceremony. The event saw a total of 90 nominees from three regions in Africa with each having 30 nominees.

According to reports, the award categories are divided into three based on the regions in Africa. Each region had a winner and a runner-up. Pilot_onthe gram won for the South African region while Motho Wa Ernest emerged as the first runner-up. Ifeoma Efioku won the top award for West Africa while Berby Picxy is the first runner-up.

Natasha and Nita were winners and runner-ups for East Africa. In Africa however, Dennis Ombachi and Charity Ekezie led as the overall best winner and First runner up respectively.

Recall that Legit.ng reported that a newly revised revenue-sharing formula for YouTube content creators will create more millionaires globally in 2023. Creators across the globe, including Nigeria, will begin to earn more from the video-sharing platform after it announced the commencement of a new payment model on Shorts beginning from February 1 2023.

The platform stated that it would give revenue to monetizing Shorts creators based on their percentage of total Shorts views in the Creator’s Pool.

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