The upcoming Nyege Nyege music festival in Uganda is gearing up to become the biggest tourism event in the country, anticipating an influx of around 4,000 tourists from November 9-12.
According to Eturbonews , the 4-day extravaganza, which originated in 2015, is not only a celebration of music but is set to make a substantial economic impact, contributing an estimated $10 million to Uganda’s economy.
This annual event has garnered recognition, earning titles such as the country’s “Tourism Event of the Year” and “Best Music and Dance Festival” by UK music magazine FACT. The has also bestowed the festival with the honor of “Best Overall Tourism Event of the Year.”
Organizers anticipate that Nyege Nyege will not only draw music enthusiasts but will also create over 4,000 direct and indirect jobs this year. More than 150 vendors have been carefully selected to provide goods, services, and support for visiting artists, professional service companies, as well as accommodation and travel bookings.
Set against the picturesque backdrop of Jinja on the banks of Lake Victoria, the festival is set to showcase over 300 artists from nine different states. With over 10,000 event ticket holders expected to participate, the festivities extend beyond music, offering a range of activities such as boat trips, water activities, wellness programs, an African cinema theater, and immersive experiences in crafts and food.
As the countdown to the Nyege Nyege festival begins, the economic boost and cultural vibrancy it promises reflect the growing significance of such events in shaping Uganda’s tourism landscape and contributing to its overall appeal on the global stage.