Tunisia is targeting a record-breaking influx of over 11 million tourists in 2025, according to Tourism Minister Sofiane Tekaya.
According to english.news.cn, the country plans to diversify its tourism offerings to attract a wider range of visitors, boosting its position as a key travel destination in North Africa.
The North African country is launching a public-private initiative to promote coastal, health, cultural, and environmental tourism year-round, Tekaya told state news agency Tunis Afrique Presse. The plan includes boosting air connectivity with major European markets, a critical source of visitors, through partnerships with airlines and travel firms.
READ: Africa: Tunisia’s tourism revenues increased by 57.7% in the first five months of 2023
The announcement follows a strong performance in Tunisia’s tourism sector last year, with foreign arrivals hitting 10.25 million.
Tourism is a critical pillar of Tunisia’s economy, contributing roughly 10 percent of GDP and providing hundreds of thousands of jobs.
The country has historically drawn visitors to its Mediterranean beaches, ancient ruins, and Sahara desert attractions, though political instability and security concerns have periodically impacted the sector
