The Telegraph’s annual travel survey, based on 75 000 responses from British and European travellers, has named Cape Town its readers’ favourite city in the world for the fourth consecutive year, pipping Venice, Italy and Vancouver to the top spot.
The survey by the British newspaper is recognised as the most comprehensive and reliable travel review by British tourists.
South Africa also came in third as the survey’s favourite country destination, following New Zealand and the Maldives.
The survey highlighted that it was easy to understand why so many travellers, in particular young tourists, picked Cape Town as their favourite city. “The brooding Table Mountain is too recognisable; the beach resorts of Camps Bay too enticing; the history which swirls around the metropolis… too absorbing,” the paper reported.
The recognition would help to create more job opportunities for locals, said Cape Town Tourism chief executive Enver Duminy, and pave the way for even more innovation, entrepreneurship and job creation within the tourism sector. “(It) also accurately reflects the variety of experiences Cape Town has to offer visitors, from unparalleled natural beauty, to delicious, intimate culinary adventures in our many restaurants.” The accolade was a triumph for the city and the country as a whole, said Garreth Bloor, the Cape Town mayoral committee member for tourism. The survey was credible because it was “done independently and is based on the readers’ choice”, he added.
Cape Town Tourism recently released a series of videos highlighting the beauty, history and diversity of the city, looking particularly at the city’s neighbourhoods, including Langa, Kalk Bay, the Central Business District and Woodstock.
The city is one of most photographed in the world, particularly on social media such as Twitter, Instagram and Facebook, where it is one of the most mentioned cities worldwide. The viral, word-of-mouth effect of social networks goes a long way in promoting the South African brand to the world, building a formidable reputation among seasoned travellers and new tourists looking to find a gateway into the rest of Africa.