Africa: Ethiopia, Madagascar, Nigeria relies most on tourism for Job growth-study shows


The tourism industry has been recognised as the driver of economic growth for most countries in the world contributing a significant amount of job creation.

African countries of Ethiopia, Madagascar, Nigeria among others have been identified as nations exploiting the increase in tourist arrival in the continent for job creation.

According to, travel experts have analyzed the number of tourism jobs available in over 170 countries around the world to reveal how many jobs are created for every 100 tourists visiting.

In 2019 1.5 billion international tourist arrivals were recorded, globally, and we’re expected to see an increase in travel percentages in 2020, with a 4% increase on last year. Tourists visiting countries generate a demand for new jobs to be created – tourists need restaurants, bars and attractions to visit, therefore, these places need staff.

So which countries have created the most tourism jobs for every 100 people that visit?
The countries that create the most tourism jobs per 100 tourists
Bangladesh comes in the top spot for having the most tourism jobs available for every tourist that arrives – with just short of 1,000 (944) jobs available for every 100 tourists that arrive, this equates to nine jobs for every tourist.

Despite there being a big gap between the first and second rankings, India follows Bangladesh with over 25,000,000 (26,741,000) tourism jobs available – this equates to two jobs being available for every tourist visiting. India is one of the fastest growing outbound tourism markets in the world as there has been a great rise in Indians traveling from a younger age.

The continent with the most jobs available per tourist
Out of the top 10 countries with the most jobs per tourist, five of those countries are located in the continent of Africa. Ethiopia ranks in fifth place for having the most jobs available for every tourist visiting – in 2018 there were 924,000 tourism jobs available.

Guinea ranks in eighth place with 77 jobs available for every 100 visitors, with Libya following behind with 68 jobs and Nigeria with 66.

Tourism provides jobs where they are needed the most – and most of the time, tourism is a driver of job growth and a healthy economy. In 2017, 1 in 5 of all new jobs created worldwide was due to demands from tourism.

While countries in Africa – such as South Africa and Mauritius – have the busiest tourist environment, countries like Gabon are still facing challenges in the tourism market.

The percentage change in tourism jobs around the world
In 2013, Iceland had just seven jobs available for every 100 tourists visiting, but in 2018 this increased to 15, a 109% increase – with many tourists visiting landmarks and attractions such as the Blue Lagoon and the Northern Lights, there’s no surprise that tourism here has seen an increase in job availability.

Grenada now has nine jobs available for every 100 tourists, but back in 2013 there were only five jobs for every 100 people – the growth in people visiting lesser-known Caribbean islands could be due to prices increasing in popular destinations such as Barbados and St Lucia. Between January and June of 2019, Grenada saw over 300,000 (318,559) visitors.

According to a report by, in Africa, 32.9 million jobs will be created via the tourism and travel industry in ten coming years-the World Travel and Tourism Council (WTTC) indicates in its 2019 report on the economic impacts of the tourism sector.

This forecast confirms the rising figures of the performances of the African tourism industry. According to the report, there was about 24.3 million employees in the sector in 2018, a figure which represented 6.7% of the total employment in the continent during the period under review.

The organization also indicates that in 2019, Africa attracted 81.3 million tourists (against 67 million arrivals in 2018 according to the World Tourism Organization-WTO).

Economies should also benefit from the financial inflows provided by those tourists. For instance, in 2018, tourists spent about $58.5 billion in the continent (70% in the tourism and leisure sector while the remaining 30% were recorded in the business tourism sector).

The overall spending was equal to 9.6% of the continent’s exports during the period under review. In addition, the sector recorded a 5.6% growth year on year and contributed to 8.5% of GDP.

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