Gen Z is breathing new life into the kitenge, transforming it from a fabric once associated with older generations into a bold fashion statement that reflects identity and pride, a shift that is unlocking fresh business opportunities for designers and fabric sellers.
According to businessdailyafrica, at the 8th edition of the Kitenge Fashion Festival in Eldoret, held last weekend, bold prints, eco-conscious designs, and tech-inspired fashion lit up the runway.
The event brought together designers, models, and fashion lovers from across East Africa and beyond.
Nebert Shiveka, the festival director, said their goal is to promote the locally designed attire and spread the Kitenge culture.
“Today, we have hosted international designers from Rwanda, South Africa, and even the US. This shows how the kitenge industry is growing beyond borders,” said Mr Shiveka.
Among the outstanding designers was Tatiana Teixeira of AfroWema, a Kibera-based brand that showcased an orange and navy-blue collection.
“All our pieces are handmade and designed by women,” said the Nairobi-based Portuguese national.
This year, the festival introduced a sustainability challenge, where designers repurposed discarded materials into high-fashion wear.
Faith Wanjiru of Afro Style Craft Centre wowed the judges by transforming old airline uniforms, blankets, and seat covers into travel accessories.
“We made passport holders, keychains, and even breastfeeding covers—practical, eco-friendly pieces,” she said at the event sponsored by Jambojet in collaboration with Kenya Airways.
Mr Shiveka said young people, especially Gen Z, are now embracing kitenge, breaking the myth that it’s only for older generations.
“But we need policies that restrict cheap imports and empower our artisans,” he said.
“If the government fully commits to supporting our local industry, then soon, we might be able to export our brands and create many job opportunities for young people,” said Karen Kiprotich, a model.
Faith Wanjiru echoed the sentiment: “We can dress Kenya—we can even dress Africa! All we need is the right support to scale our craft.”
This year’s festival also explored the intersection of fashion and artificial intelligence. Larix Kosgei, a tech trainer, encouraged designers to embrace artificial intelligence as a tool for innovation.
