Ghana has launched its December in GH 2026 campaign, inviting international visitors to experience the country’s cultural heritage, festivals, cuisine, fashion, music and tourist attractions under the theme, “Ghana to the World.”
The campaign is designed to position Ghana as a leading destination for cultural tourism and festive-season travel, with activities expected to showcase the country’s creative industries, local cuisine, traditional crafts and tourism offerings across all 16 regions.
A major highlight of this year’s programme will be the maiden African Festival of Arts, Culture and Creativity (AFESTAC), scheduled for December 9–11, 2026, which is expected to provide a platform for celebrating African creativity, cultural exchange and artistic expression.
Through the December in GH initiative, Ghana is seeking to attract visitors to explore experiences beyond the festive events traditionally associated with December, while encouraging greater patronage of local businesses and creative enterprises.
The campaign calls on visitors to explore Ghana’s destinations, sample its cuisine, embrace local fashion, enjoy its music and support traditional crafts.
It also seeks to connect tourism with economic opportunities for local communities, including hospitality businesses, restaurants, fashion designers, musicians, artisans and other players in the creative sector.
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By encouraging visitors to travel beyond major urban centres and explore all 16 regions, the initiative aims to broaden the distribution of tourism activities and expose visitors to the country’s diverse cultural traditions, landscapes and attractions.
The “Ghana to the World” theme underscores the country’s ambition to use its cultural identity and creative industries to strengthen its international profile and attract a wider audience of tourists.
With AFESTAC adding a new cultural attraction to the December calendar, Ghana is positioning the 2026 festive season as an opportunity for international visitors to experience the country’s heritage while engaging with the wider African arts and creative community.
The campaign’s message is clear: visitors are invited not only to see Ghana but also to experience its culture, support its products and participate in activities that create lasting memories beyond the festive season.
