By Demola Ojo
South African Tourism has announced the appointment of Mr Lehlohonolo Pitso as Regional Manager, West Africa. As part of his appointment, he will relocate to Lagos, to work out of South African Tourism’s first regional marketing office on the continent, which was opened in Lagos two weeks ago.
As Regional Manager, West Africa, he will implement a marketing strategy for all West African markets and work to develop and grow trade, media and other stakeholder relationships to ensure continued robust tourist arrival growth from West to South Africa.
Hloni (as he is known) has a 17-year track record of distinction in the travel and tourism industry. He started his career whilst still a student at Boston City Campus, Johannesburg.
He has worked at Air Botswana and as a sales executive at Protea Hotels where, after eight months, he was promoted to Sales Manager, Africa.
Hloni joined the Africa team at South African Tourism five years ago as the Trade Relations Manager, East Africa. He takes up the Regional Manager, West Africa position after having served as the Regional Trade Relations Manager, East and West Africa.
“We are delighted that we have, in Hloni, a professional of his caliber to manage our new office in Lagos and our incredibly important marketing work, trade relationships and consumer engagement across the entire West African region,” said SAT CEO, Mr Thulani Nzima.
“Hloni’s intimate knowledge of the South African brand; his profound understanding of the West African consumer and trade environments; and his unbridled passion for his country and his work makes him the very best person for this job. We know West Africa is in excellent hands.”