In effort to grow domestic bed occupancy, the Kenya Tourism Board has partnered with the domestic travel trade.
According to Capital FM, KTB Chief Executive Betty Radier says the domestic traveler has cushioned the sector over the pandemic period and the propensity of Kenyans to travel and explore attractions in their motherland has grown over time.
“The domestic market is no longer just an alternative market for us, it is a key market and that is why we are joining hands with the domestic travel trade to give impetus to the growing trend of Kenyans to travel,” said the CEO. She was speaking at KTB offices on an occasion to onboard domestic travel trade for a six-month-long campaign to promote domestic tourism.
Radier said Kenyan travelers have an opportunity to enjoy seamless hospitality services from the partnerships. “Our partnership is bringing on board over 20 partners including tour operators, airlines, and hoteliers making travel packages complete for a seamless experience. This campaign will give us an opportunity to enhance the experience that travelers can enjoy in the destination away from the beach and safari products and begin to move into other cities,” says Radier.
While lauding Kenyans for keeping the hospitality afloat during the onset of the Covid-19 pandemic, KTB CEO disclosed that major towns such as Naivasha, Kisumu, Nakuru, and Nanyuki are quickly becoming favorable spots for domestic travelers besides Mombasa. She said the partnership with the private sector will provide other opportunities for enhanced experiences availed to Kenyans away from the traditional beach and safari product.
