Home » Top Designers dress for Virgin Atlantic launched

Top Designers dress for Virgin Atlantic launched

by Atqnews
0 comments

Virgin Atlantic uniforms designed by Vivienne WestwoodIconic designer partners with Richard Branson’s airline for 30th anniversary uniform rebrand

On Tuesday 1st July, leading British designer Vivienne Westwood officially launched her much anticipated red hot uniform collection for Virgin Atlantic.

Following the announcement of the partnership last year, Sir Richard Branson, Dame Vivienne Westwood, and Blondie join a host of famous faces at a major red carpet event to see the grand unveiling.

Original design and sustainability are top of the priority list for Vivienne and Virgin in this long term partnership: upheld through intelligent cuts; beautiful tailoring; as well as polyester yarn made from recycled plastic bottles and a nano finish to extend the garments life and retain colour.

Vivienne Westwood has redesigned the iconic cabin crew look with an elegant, and feminine red jacket inspired by the “Bettina” jacket designed in the early 90’s with a matching red pencil skirt with a cheeky dart to the rear. The hand drawn wing designs are a recurring theme across all members of the team while a new addition of bags for ground staff has also been introduced by the Ethical Fashion Initiative in Nairobi in collaboration with the International Trade Centre, United Nations.

vIRGIN atlantic_uniform_archive_john_rochaVivienne Westwood’s design references her enduring interest in 40s French couture cutting, with a double breasted ‘drape coat’ for women, and updating the classic red shoe with Westwood’s iconic hourglass heel. Male crew will be provided with a sharp Saville Row inspired three piece suit with a contemporary twist in a deep burgundy Oxford weave wool.

Over 7,500 staff including cabin crew, pilots, Clubhouse staff and Virgin Holidays employees will receive the new uniform consisting of 22 pieces in total which has been trialled across airports and on board over the past year.

Blondie and Goldie entertained guests at the Village Underground in Shoreditch before passengers will be able to see the uniform onboard Virgin Atlantic flights and airports from 1st September later this year.

For more information please visit www.virginatlantic.com

Video footage –http://youtu.be/eUAtKnNvSZQ

You may also like

Leave a Comment

ATQnews.com

ATQnews.com® a member of Travel Media Group is the online platform for African Travel Quarterly (ATQ), the first travel magazine in West Africa which solely focuses on travel and tourism issues. 

ATQNEWS

Latest News

ATQNEWS @2024 – All Right Reserved.

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?
-
00:00
00:00
Update Required Flash plugin
-
00:00
00:00