Iconic designer partners with Richard Branson’s airline for 30th anniversary uniform rebrand
On Tuesday 1st July, leading British designer Vivienne Westwood officially launched her much anticipated red hot uniform collection for Virgin Atlantic.
Following the announcement of the partnership last year, Sir Richard Branson, Dame Vivienne Westwood, and Blondie join a host of famous faces at a major red carpet event to see the grand unveiling.
Original design and sustainability are top of the priority list for Vivienne and Virgin in this long term partnership: upheld through intelligent cuts; beautiful tailoring; as well as polyester yarn made from recycled plastic bottles and a nano finish to extend the garments life and retain colour.
Vivienne Westwood has redesigned the iconic cabin crew look with an elegant, and feminine red jacket inspired by the “Bettina” jacket designed in the early 90’s with a matching red pencil skirt with a cheeky dart to the rear. The hand drawn wing designs are a recurring theme across all members of the team while a new addition of bags for ground staff has also been introduced by the Ethical Fashion Initiative in Nairobi in collaboration with the International Trade Centre, United Nations.
Vivienne Westwood’s design references her enduring interest in 40s French couture cutting, with a double breasted ‘drape coat’ for women, and updating the classic red shoe with Westwood’s iconic hourglass heel. Male crew will be provided with a sharp Saville Row inspired three piece suit with a contemporary twist in a deep burgundy Oxford weave wool.
Over 7,500 staff including cabin crew, pilots, Clubhouse staff and Virgin Holidays employees will receive the new uniform consisting of 22 pieces in total which has been trialled across airports and on board over the past year.
Blondie and Goldie entertained guests at the Village Underground in Shoreditch before passengers will be able to see the uniform onboard Virgin Atlantic flights and airports from 1st September later this year.
For more information please visit www.virginatlantic.com
Video footage –http://youtu.be/eUAtKnNvSZQ
