Home » Africa: Ghana’s domestic tourism is evolving and the story is exciting, says Abeku Santana

Africa: Ghana’s domestic tourism is evolving and the story is exciting, says Abeku Santana

by Atqnews
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Ghana Tourism Authority

For years, Easter in Ghana was synonymous with the iconic Kwahu Easter Paragliding Festival — a flagship event that drew thousands to the skies of Odweanoma Mountain.

But today, a new wave is rising.

Across the country, dynamic cultural and lifestyle festivals are emerging, driven by innovation, private sector investment, and growing awareness of our tourism potential:

   •   AshantiFest in Kumasi — celebrating heritage, royalty, and creativity

   •   Vodza Regatta Festival in Keta — showcasing coastal culture and community spirit

   •   Gomoafest in Gomoa Central — highlighting tradition, food, and local enterprise

   •   Christ Asor Festival in Sekondi — blending faith, culture, and tourism

These experiences reflect a powerful shift — from seasonal tourism to year-round domestic engagement.

READ: Africa: Ghana Tourism Authority deputy warns that US, Israel and Iran tensions could disrupt global travel and aviation networks

The private sector is stepping up — investing, curating experiences, and creating platforms that attract both locals and diaspora visitors. This is how destinations grow — through collaboration, creativity, and consistency.

This momentum aligns perfectly with the vision of H.E. John Dramani Mahama under the Black Star Experience — positioning Ghana as Africa’s leading cultural and heritage hub with a vibrant, all-year-round tourism calendar.

Special commendation to the Honourable Minister for Tourism, Culture and Creative Arts, working closely with the Ghana Tourism Authority and its agencies, in strong partnership with the private sector, for driving this transformation.

Ghana is not just a destination for December…

Ghana is a destination for every season.

By Abeku Santana

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